Medela #22Victories

Breastfeeding is beautiful. It’s also hard, tiring and completely unexpected. In fact, 1 in 4 moms don’t make it past the first 21 days. We wanted to change that statistic. So we created a social campaign that celebrates the raw, unfiltered experiences of breastfeeding, rallying as a community to provide the resources, tips and support moms need to reach day 22.

Addy Gold/Best of Show - Social Media Campaign
Shorty Winner and Audience Honor - Family & Parenting
Shorty Silver - Health and Fitness
Webby for Good - Social Content Series & Campaign - Culture & Lifestyle
Sabre Winner Womens Marketing

Case Study

Social

Copywriter: Karley Cisler, Sim LeCompte
Art Director: Katie Reuschle, Monica Parada-Villanova
Creative Director: Allyson Hummel